I help scaling B2B SaaS teams move fast — without the chaos.
Pragmatic product and UX leadership for companies that want clarity, alignment, and real progress.
Sound familiar?
Sound familiar?
You're a founder, CEO or product leader at a series A or B startup. Your investors want proof for every dollar you spend.
Priorities shift every quarter, and decisions stall when stakeholders misalign.
You're hiring but not scaling, and shipping without clear impact.
Proof it Works
$100M+
in revenue generated by transforming go-to-market teams and processes
85%
reduction in manual work and onboarding times for global teams
$10M
ARR generated with launch of new SaaS product within 6 months
30+
leaders hired, coached and retained across product and UX, with strong retention
Who I help
Tailored product and UX leadership for every growth stage — from early startups to enterprise SaaS
Seed - Series A Founders
Early SaaS founders proving product-market fit, raising funding, and building their first product and design foundations.
Private Equity & Venture Investors
Investors seeking to help portfolio companies accelerate growth, reduce costs, and scale product teams with proven playbooks.
Series B Product Leaders
Scaling organizations that need structure — roadmaps, design systems, and repeatable processes — without losing speed.
Series C + Enterprise SaaS Leaders
Mature companies aligning multiple products, teams, and markets — focused on scalable systems, design consistency, and organizational clarity.
Services
Choose the right growth plan for your stage
Each program helps your B2B SaaS team build clarity, rhythm, and results — fast
Build & Scale Your Product Org
Build your first real product organization in 90 days — without slowing down your startup’s energy.
Operational Reset
Simplify how your team works — so execution feels focused, not frantic.
Product Evolution
Evolve your product organization for intelligent, sustainable growth.
What it’s like to work with me
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“As both a founder and investor, I know how valuable it is to have a partner who drives lasting business impact — Kristina does exactly that."
David Aviles, Founder & Investor
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“As a product executive, Kristina brings potent technical skills, management experience, and a relentless focus on customer experience."
Dan Hess, Board Director & Former CPO/CEO
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“Kristina balances real-world product and design expertise with best practices and a get-it-done mindset."
Patrick Harris, Founder & Investor
Get in touch
If you want direct feedback, practical solutions, and a partner who’s as invested in your success as you are, let’s get started.
Once you reach out, I’ll follow up within 24 hours to schedule a time that works best.